As published on NCG Luxury Living Spring, 2015.
Nothing says “luxury” like Lagerfeld. His signature sunglasses and white ponytail, framed by that starched white collar, are trademarks as recognizable as his impeccable designs themselves. From his work at Chanel and Fendi, to Toronto’s rife real estate market, the fashion designer, artist, photographer and trend-setter is currently working on a project that is “condo couture” in the making.
Toronto is a star on the world stage, with attractions like the Toronto International Film Festival, Toronto Fashion Week and... our real estate scene? It’s true, Toronto’s housing market is a hotspot – and not just among highfalutin homebuyers and international investors.
Celebrities have been spotted scaling Toronto’s condo-laden skyline, and for good reason. As North America’s highrise hub in terms of new, up-and-coming development, Toronto is no longer an undiscovered diamond mine. Artistic luminaries – be it in music, fashion, decor or entertainment – are making these real estate gems sparkle beyond their shimmering glass facades.
Madonna’s affiliation with Canderel’s Aura at College Park, through her Hard Candy Fitness empire, garnered the attention of fitness buffs, pop culture junkies and condo connoisseurs alike. Then, singer Lenny Kravitz designed a specialty floor at Bisha Hotel & Residences, developed by Lifetime in coordination with Charles Khabouth of INK Entertainment – a star in his own right.
Of course, staying on point when it comes to successful real estate ventures, Donald Trump too saw Toronto as an opportunity not to be missed, and Trump International Hotel and Tower was born.
Most recently, Luxury Living caught style icon Karl Lagerfeld at the grand opening of Art Shoppe Lofts + Condos, currently in development by Freed Developments and CD Capital. Set to rise on the spot of the iconic Art Shoppe art and furniture store (est. 1938), this swanky new address is upping Yonge and Eglinton’s fashion factor with Lagerfeld’s designs – not runway, but rather in the building’s two residential lobbies.
“It’s interesting to design public spaces in a big building like this,” Lagerfeld said. “It’s a vision – you can use modern furniture, modern architecture, things I’m really interested in. It’s up to me to find an idea of what will make this building different from the other buildings. The minute you enter, you have to feel that you’re in a place that’s special.” And we’re sure it will be.
Todd Cowan from CD Capital Developments told Luxury Living: “We wanted to do something that was going to raise the bar in Toronto, and that would be long lasting… We talked to artists, photographers, designers, musicians, but in the end we realized that having a designer that is going to leave something that’s lasting as opposed to just bringing a celebrity to participate in the project is much more meaningful. [When our agency brought forward Karl Lagerfeld] we realized that if he agreed to this, it would differentiate this [project] and would never be repeated again in Toronto.”
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