Connecting People To Public Spaces Through Art
In addition to creating places to live, work and shop,
these Toronto developers are enriching public spaces
and adding culture to daily life
THE CITY OF TORONTO is filled with public spaces
that people visit, gather and pass through each day,
whether they’re rushing to work or simply out for a
stroll. But some of these spaces are certainly more
welcoming than others, as they possess something
special that attracts attention, intrigues audiences
and becomes part of the identity of the area.
Toronto developers understand the value of
creating public spaces that connect people to their
neighbourhood and their city, and enrich their daily
experience. These forward-thinking developers
have been working with talented local visionaries
to bring accessible artwork and installations to the
streets of Toronto.
Freed Developments and Capital Developments —
In the City at Art Shoppe Lofts + Condos
This initiative is driven by ‘the art of change’ — a core value so intertwined with Freed and Capital
Developments’ iconic Art Shoppe Lofts + Condos project.
The developers partnered with The Patch Project — a charitable community art agency
that transforms underdeveloped spaces across the City into ongoing curated exhibitions
— to prominently feature a six-piece, mixed-media art exhibit. The colourful panels span
across approximately 3,300 sq. ft. of construction hoarding at the Art Shoppe Lofts + Condos
development site at Yonge and Eglinton, which is The Patch Project’s largest hoarding art
installation to date.
Created by local and internationally-renowned artist Chikonzero Chazunguza, the artwork pays
homage to the act of standing motionlessly, which Chazunguza perceives as “a significant act
of fortitude.” No doubt this colourful art piece, as well as the iconic, design-driven 28-storey Art
Shoppe Lofts + Condos itself, will encourage passersby to pause in their day and take it all in.
Lifetime Developments and CentreCourt
Developments — Frieze and Sconces
at INDX Condos
The core feature of the design of INDX Condos’ new frieze
is a carved ribbon element that runs impressively unbroken
along the full length of the building’s 277-ft. art site.
Designed by Canadian company 4 Point Chisel Inc. with
artists Carl Taçon & Lyn Carter — who were selected by
Lifetime Developments and CentreCourt Developments to
create the art through a competition — the frieze’s ribbon
imagery is meant to mimic hand written script. Rather than
singling out any specific language, the “writing” implies the
shapes and forms of multiple languages; a fitting concept
for a city so full and embracing of diversity.
The ribbon element is carved in Indiana limestone and
backed by a horizontal stripe that’s inspired by the carved
background stripes in the decorative details of the Bell
Telephone Building across the road. Nineteen bronzecast
light sconces also adorn the INDX podium and echo
the ribbon imagery used in the frieze, all of which adds a
stunning new feature to Toronto’s Temperance Street near
Yonge and Richmond streets.
Menkes Developments — ‘Wired’ as part
of The Brain Project at One York
The Brain Project is an initiative that’s raising awareness
for brain health and aging, as well as collecting funds to
benefit Alzheimer’s and dementia research at Baycrest
High-profile individuals, sports teams, large corporations
and artists from across the city and around the world
were asked to put their creative minds to work and design
100 3D brain-shaped sculptures, to be placed as art
installations in 50 public locations around Toronto.
Drawn to the cause, Menkes Development became a
sponsor of a brain by Toronto artist Ken Gangbar entitled
‘Wired,’ which is now featured in the PATH at the base of
the developer’s new One York office tower.
The sculpture draws the attention of tenants, locals and
visitors alike, and gets them talking, which aligns perfectly
with the objective of this mental-health-focused Toronto
Camrost Felcorp – York Wilson ‘The Story
of Oil’ Mural at Imperial Plaza
While the York Wilson’s Story of Oil mural isn’t new,
developer Camrost Felcorp made the preservation and
presentation of this iconic art piece a priority at its Avenue
and St. Clair Imperial Plaza site.
The mural consists of two panels, each 32 ft. long and
21 ft. in height. As its title suggests, the subject is the story
of oil. It begins with its formation in prehistory and ends
with its subsequent discovery and use for purposes of
industry and recreation.
The mural is a strong focal point in the development’s
Headquarters building — one of this country’s greatest
modernists buildings, says Camrost President and CEO,
David Feldman — that will now continue into the future.
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